Hi, I'm Bobby
I build digital design systems steeped in brand
San Francisco based product design lead with 19 years of experience building successful products for startups and tech giants alike. I specialize in UI, visual, and system design, and am comfortable in hybrid UI/UX roles.
What I Do
UI design
System design
Branding
Marketing design
Interactive prototypes
UX
I've been involved on projects at many stages and from limited to full scope
The Research Phase
Stakeholder interviews, project briefings, competitive product audits, existing system and brand guideline reviews. I analyze current design materials, identify pain points, and gather technical requirements from dev teams.
This phase establishes a clear picture of constraints, opportunities, and the product landscape before any design work begins.
"Bobby was an asset for developing new content strategies and interactive designs to support communications at Symantec. He developed and improved processes for the graphic design team to manage content for social media, and developed infographics, animated content, and interactive design."
Michael Beavers Edelman / Symantec
"Bobby created over 100 mockups, each one being better than the last. Bobby is extremely talented, listens to the requirements and consistently delivers. I would strongly recommend Bobby for any of your design or development needs."
Tyler Bourne Docpaid
The Ideation Phase
Mood boards, wireframing, information architecture, and design explorations. I develop multiple concept directions—varying in aesthetics, content organization, and interaction—then present variations to stakeholders for alignment.
This phase defines the visual language, validates the approach with key decision-makers, and establishes a rough project roadmap.
The Execution Phase
Component architecture, design tokens and variables, hi-fi UI production, iconography, infographics, and interactive prototypes. I build scalable systems in Figma—structuring components to anticipate new features and breakpoints.
This includes creating element galleries, optimizing variant structures, and connecting to existing product libraries. The goal is a lean, maintainable system that ships.
"Bobby did a marvelous job on our mobile app. We gave him a broad direction and he came back with UI that was very well thought out and visually stunning. He also worked with our frontend developers to make sure everything was implemented to spec."
Tianxin Dai Wombat Studio
"Bobby is a talented designer who brings both a keen eye for visual details and an understanding of business strategy to his work. He is a pleasure to work with."
Rebecca Kantar Imbellus
The Testing Phase
Publishing new components, onboarding teams to changes, and collecting feedback through design reviews and dedicated channels. I stress-test systems with real usage across projects, making iterative refinements based on designer and developer input.
This phase validates that the system works in practice, not just in theory.
The Documentation Phase
Component state documentation, usage guidelines, and detailed specifications for development teams. I create structured guideline files that capture component logic, breakpoint behavior, and brand alignment.
Documentation is designed to empower teams to use and extend the system independently.
Running Processes
Ongoing system maintenance, design support across projects, and non-destructive library updates. I establish workflows for archiving and versioning components, provide system-considered feedback on new features, and serve as a touchpoint for design consistency across teams.
